The main centre for the Eastern Bay of Plenty, Whakatane is one of the sunniest towns in New Zealand. Just off shore is White Island, a spectacular active volcano that can be visited by launch or helicopter. Guided tours of the island necessitate a gas mask and hard hat.
Whakatane is also known for its fishing – more yellow fin tuna are caught here than anywhere else in the country. Other Whakatane attractions include the museum, an observatory and Maori historical sites. The Nga Tapuwae o Toi walkway leads to pa sites, native forest and seabird colonies. Dolphin tours, which can include swimming encounters, run all year.